Websites Built to Convert
I take the time to discover exactly what you want to take place when someone visits your site. Then, I encourage your visitors to do just that, whether that is purchasing your goods or services, clicking the button to call, or filling out your contact form.
If your website isn’t turning your visitors into your customers, call me.
Back when I needed someone to build my first website, I remember thinking, “just show me your work, and I’ll know if you are the right fit.”
Click the button to see the wonderful clients I’ve been honored to work with. While I strive to create visually appealing sites, the ultimate goal is to convert visitors to customers. These sites do just that.
Crafting Your Unique Content
I don’t just package pretty pictures with some content, throw in a few buttons and figure I’ve done my job.
As a small business owner, I recognize the need to help other business owners identify the following necessary elements before I can begin building a site for them.
Unique Selling Points
Call to Action
Proper Visual Representation
How did I get here?
DRIVE VISITORS TO YOUR SITE
Several years ago I was asked to help fix a Google AdWords account that was costing a client thousands and delivering diminishing results. During my intensive AdWords training, the importance of having a website that supports both the search results, and marketing dollars being spent to lure potential customers, became evident.
An ad placed on Google is a promise. You are quite simply promising your visitor that they will encounter the information for which they searched.
It is possible to spend millions of dollars with Google driving people to a website, but if the potential customer clicks on an ad and arrives at a site with little information, information that isn’t particularly helpful, stock photographs, broken links, old, irrelevant content, etc., those dollars are nothing more than a donation to Google’s favorite charity: Google.
BUT THEN WHAT?
It is paramount to create websites that deliver what the visitor is expecting. Provide relevant content, accurate descriptions, and photos, and make it clear how to navigate and arrive at their final destination—be that a shopping cart, a phone number, or a contact page.
Even for companies that rely on organic search results, ensuring a website delivers a User Experience that meets the needs of the visitor is paramount. Wasting ad dollars is horrible, but wasting potential is just as bad.
Every business knows that just getting the right people to their website is a challenge. Once they are there, that business has maybe less than 30 seconds to get the attention of the visitor and encourage them to find what they need and act accordingly.
Have we met? No? Let's fix that.